I am currently in Dubai where FreedomPay with Microsoft will be showcasing a cloud based Payments Platform which will allow financial institutions and Retailers to extend their existing infrastructure to reach consumers through various channels with cutting edge Digital Wallet solutions, Incentive and Loyalty applications, and Business Intelligence tools.
Payments has moved from a transaction business to an information business. Banks and Financial institutions need to keep their brands relevant by engaging with consumers in their shopping experiences way beyond just transaction fees.
FreedomPay’s Commerce Platform enables enterprises to engage consumers through various channels including mobile devices, social media, gaming consoles etc. to increase their revenues and continued relevance Stay tuned for more details during the week.